Three well-known podcasts – ‘Proto Pemza’, 'Nara' and ‘Išpakuota’ - bring different communities together in different ways. How can a podcast be a tool for cultivating, activating and nurturing community? In a world saturated with content, does it make sense to seek popularity? How do you build a symbiotic rather than exploitative relationship with your listeners, whose support you ask for at the end of each episode? How to keep a podcast alive for at least a few years and maybe even let it support you.